UX, design and content recommendations for this drinks supplier, as a new brand is considered across the website.

BBH created a new brand for client Ribena and I was in charge of execution across digital. I worked with my team to create a digital design language that reflected the distinct style which included playful illustrations, animations and tongue in cheek copy. I suggested a more comprehensive site structure and determined ways to enable a smooth and engaging user journey.

The data indicated opportunities to give users the specific information they are searching for. This included sustainability and nutritional information, available flavours and where the blackcurrants are sourced.