I am a digital product design director and experience strategist who conceives and crafts user-focused experiences. Working with organisations of all shapes and sizes, I have helped join the dots and deliver excellence.
PRODUCT DESIGN
Using a range of skills across UI and experience design, I help design and drive forward strong digital products. I have worked in agile product teams with defined roadmaps as well as agency environments where the day to day is more varied and responsive.
User Experience (UX)
Wireframing & prototyping
User Interfaces (UI)
Interaction Design
Design Systems
AI-empowered workflows
AI-empowered solutions
USER EXPERIENCE & RESEARCH
I love to solve problems by identifying opportunities for growth through a combination of research, testing and experience design. I look to uncover user insights and business needs to shape architectures, user journeys, page content and product functionality.
Quantitative, qualitative and formative research
Usability planning & testing
Synthesis of findings and recommendations
Data analysis and insights
Journey mapping
Information architecture
Accessibility
EXPERIENCE STRATEGY
Through defining core customer problems and identifying strategic opportunities for growth, I help organisations create innovative work that delivers tangible value. From shaping north-star visions and ecosystems to simply contributing to strategic experiential thinking.
Discovery and workshopping
Digital EcoSystems
Service blueprints
Requirements gathering
Customer experience strategy
Digital transformation
Loyalty