I am April Felker, an experience design director and strategist who conceives and crafts user-focused experiences. Working with organisations of all shapes and sizes, I have helped join the dots and deliver excellence in digital design, product innovation and brand experience. I have proven skills in research, strategy, user experience, creative leadership and hands-on visual and interaction design.
UX/UI & Product Design
I use a evidence-led design process to solve human problems, shape customer experiences and help brands craft engaging and easy to use digital products and services.
User Experience & Research
I am adept at conducting user research, analysis, requirements gathering, site architecture, user journeys, wireframing, annotations.
Experience Strategy
Through defining customer problems and identifying areas of opportunity for growth, I help create innovative work with real value to both the business and user.