a good place to be – experience design + product design + strategy and research

I am April Felker, a leader and effective hands-on practitioner in digital product design and strategy ~ based in London.

Product Design

Using a range of skills across UI and experience design, I help design and drive forward strong digital products. I have worked in agile product teams with defined roadmaps as well as agency environments where the day to day is more varied and responsive.

User Experience & Research

I love identifying opportunities for growth through a combination of research, testing and experience design. I look to uncover user insights to shape architectures, user journeys, page content and functionality.

Experience Strategy

Through defining core customer problems and identifying strategic opportunities for growth, I help organisations create innovative work that delivers tangible value. From shaping north-star visions and ecosystems to simply contributing to strategic experiential thinking.