I am an experience design director and strategist who has spent over 20 years conceiving and crafting user-focused experiences. Working with organisations of all shapes and sizes, I have helped join the dots and deliver excellence in digital design, product innovation and brand experience. I have proven skills in research, strategy, user experience, creative leadership and hands-on visual and interaction design.


Uncover insights that shift your perspective and generate new ideas and solutions.

User Experience

A product should be naturally usable from the moment an individual makes contact. Solutions with impact come as a result of having a deep understanding of the user’s expectations and needs. 

Digital strategy

Strategic thinking sets an ideal route forward and can lead to innovative solutions that provide real value to both the business and the user.

Branding + Design

Branding is the most powerful tool available for differentiating yourself and building credibility. Well-executed design can create a unique personality that excites audiences and leaves a lasting resonance.