A content hub that showcases Hitachi’s views and role in social innovation.

Being an important business area, Hitachi needed a destination to showcase their various technologies relevant to social innovation. I developed a strategy that placed a unique content hub within their overall global site. I challenged their existing branding and designed this hub to use strong typography and copy along side large carefully curated imagery, video and animation. The system is modular and uses unique content styles that allow the author to emphasise certain articles.