Designing the user experience for this luxury diamond and jewellery powerhouse.

I led on the full e-commerce experience for the global luxury jewellery brand DeBeers. Working within an ambitious timeline, I designed, presented and delivered UX strategy, wireframes and detailed annotations. The project was a large e-commerce site using Salesforce Commerce Cloud and involved heavy personalisation and multiple languages. I designed product pages, category landing page variations, account area and checkout experience.

Salesforce article on the success of the project, including a 30% rise in conversion:

Guided customising tool

All the stages and ways a customer can map out the perfect ring.