A comprehensive report of the Habitat website to establish clear UX recommendations.

I conducted a thorough review of the Habitat website, shortly after it was migrated to a new CMS. Key objectives were to improve customer experience and increase conversion rates. The assessment took into consideration such things as navigation, architecture, categorisation, filtering, hierarchy of content and search. Improvements were identified and a prioritising rating applied. Competitors were analysed and recommendations were made based on best practice and modern methods.



Habitat is a top retailer of household furnishings in the United Kingdom that was founded in 1964 by Sir Terence Conran. Habitat currently has 11 UK stores. Three London flagship stores – Tottenham Court Road, King’s Road and Finchley Road – one standalone store in Leeds and seven smaller branches located in either Argos or Sainsbury’s stores. A roll out 10 further mini Habitat stores in Sainsbury’s was announced in June 2017. Habitat also has a transactional UK website, as well as offering a selection of Habitat products on the Argos website.