Profile

April Felker

I am a brand-focused, user-centric creative with infinite enthusiasm for designing functional and engaging work. Having an eye for detail and a meticulous approach I seek high caliber results that consider aesthetics, tone of voice and clarity of information. I endeavor to be a good listener, interpreter and communicator.

I take work seriously, but life lightly.

Download my CV

Capabilities

Digital strategy
I’m dedicated to fully understanding client needs so the solution has both impact and longevity. My process is driven by research, motivated by innovation and led by ideas.
User Experience
A great user interface should be seamless, responsive and make a user want to interact with it. In creating something that works well and in a way that makes sense to your end users you are ensuring a more successful solution.
Branding
Brand development is a key part of what I do…whether it is revitalizing an existing brand, launching a new one or simply honouring guidelines already in place. To build a great brand you need to understand it, so delving in and asking the right questions is essential when it comes to creating something suitable, yet distinctive.
Visual design
I don’t believe in imposing personal style…a design approach should be unique to the project. My design sensibilities do stem from a harnessing of form + function as well as a deep love of typography, colour and grids. Success shows in the details and a solution should be well constructed and consistent in how it uses its visual language.

Skills

UX research

Personas + Scenarios

User journeys + Flows

Information architecture

Wireframes + Prototyping

Functional annotations

User testing

Data visualisation

Interaction design

Visual Design

Product + App design

Software

Sketch

InVision

Zeplin

AxureRP

Photoshop

Illustrator

InDesign

Wordpress

Qualifications

Bachelor of Design (BDes)

Emily Carr University of Art & Design

1996 (Vancouver) Completed 4 yr program majoring in Electronic Communication Design. Studies focused on interactive design and computer animation with additional studies in print, film/video and photography

Foundation Studies

Alberta College of Art & Design

1992 (Calgary) Developed skills in drawing, painting, sculpture, photography and design.