Profile

April Felker

I am a brand-focused, user-centric creative with infinite enthusiasm for designing functional and engaging work. Having an eye for detail and a meticulous approach I seek high caliber results that consider aesthetics, tone of voice and clarity of information. I endeavor to be a good listener, interpreter and communicator.

I take work seriously, but life lightly.

Download my CV

Capabilities

Strategy
I’m dedicated to fully understanding client needs so the solution has both impact and longevity. My process is driven by research, motivated by innovation and led by ideas.
Branding
Brand development is a key part of what I do…whether it is revitalizing an existing brand, launching a new one or simply honouring guidelines already in place. To build a great brand you need to understand it, so delving in and asking the right questions is essential when it comes to creating something suitable, yet distinctive.
Design
I don’t believe in imposing personal style…a design approach should be unique to the project. My design sensibilities do stem from a harnessing of form + function as well as a deep love of typography, colour and grids. Success shows in the details and a solution should be well constructed and consistent in how it uses its visual language.
User Experience
A great user interface should be seamless, responsive and make a user want to interact with it. In creating something that works well and in a way that makes sense to your end users you are ensuring a more successful solution.
Leadership
I look to inspire and cultivate compelling ideas and solutions. I encourage innovative ways of working that promote a commercial/creative balance. A strong process means a team has clear expectations so constructive and creative thinking can flourish.

Skills

Visual Design

Service Design

Product Design

Data Visualisation

User Research + Testing

Personas + Scenarios

Wireframes + User Journeys

Development Support

Team Management

Client Relationships

Technologies

Photoshop

Illustrator

InDesign

Sketch

AxureRP

InVision

Wordpress

Qualifications

Bachelor of Design (BDes)

Emily Carr University of Art & Design

1996 (Vancouver) Completed 4 yr program majoring in Electronic Communication Design. Studies focused on interactive design and computer animation with additional studies in print, film/video and photography

Foundation Studies

Alberta College of Art & Design

1992 (Calgary) Developed skills in drawing, painting, sculpture, photography and design.