Profile

April Felker

I am a strong champion of user needs and strive to design with informed decisions that meet those, alongside business needs. A great experience is one with strong aesthetics, clarity of information and intuitive functionality. Having an eye for detail and a meticulous approach I seek high caliber results by endeavouring to be a good listener, interpreter and communicator. I am adept at assimilating into new environments quickly and understanding project challenges.

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Capabilities

Digital strategy
I’m dedicated to fully understanding client needs so the solution has both impact and longevity. My process is driven by research, motivated by users and led by a desire to create innovative work.
User Experience
A great user interface should be seamless, responsive and make a user want to interact with it. In creating something that works well and makes sense to your users you are ensuring s solution that has impact.
Visual design
A chosen design approach should be unique to the project and brand. It should be well constructed, consistent and ideally memorable in how it uses its visual language.

Skills

User research

Personas + scenarios

User journeys + Flows

Information architecture

Wireframes + Prototyping

Functional annotations

User testing

Interaction design

Visual design

Product + App design

Data visualisation

Software

Figma

Sketch

Zeplin

InVision

Photoshop

Illustrator

InDesign

WordPress