A fresh new design experience for this beloved beauty brand.
I worked as a UX Lead and Business Analyst on this significant global transformation project which involved a complete overhaul of this beauty & bath giant’s ecommerce website and digital presence. My role involved research and strategy to create a detailed set of wireframes in Sketch to design and build from. Wireframes for each page were done for mobile, tablet and desktop. I annotated them in Zeplin and produced high level epics and user stories. Responsibilities included presenting concepts to stakeholders, briefing visual design and ensuring alignment between the UX and Functional teams.