A fresh new design experience for this beloved beauty brand.

I worked as a UX Lead and Business Analyst on this significant global transformation project which involved a complete overhaul of this beauty & bath giant’s ecommerce website and digital presence. My role involved research and strategy to create a detailed set of wireframes in Sketch to design and build from. Wireframes for each page were done for mobile, tablet and desktop. I annotated them in Zeplin and produced high level epics and user stories. Responsibilities included presenting concepts to stakeholders, briefing visual design and ensuring alignment between the UX and Functional teams.


Crabtree & Evelyn

Crabtree & Evelyn is an American-international retailer of body, fragrance and home care products with stores globally. The Company’s name, conceived by Harvey and Windett was inspired by the 17th Century renaissance Englishman John Evelyn who wrote one of the first important works on conservation.