A car buying app to assist the process of choosing a car through the showroom
While at Tribal Worldwide I worked on VW’s native Showroom app that enables users to configure their chosen car to their exact specification. Dealers use the app with customers in store to match a customers dream car with what is available within the desired timeframe. The app is designed tablet first with a mobile variation. The project involved improving the Product Detail Brochure so that the experience could move beyond a PDF and be a living and up to date record of the vehicle of interest.
Volkswagen AG, known internationally as the Volkswagen Group, is a German multinational automotive manufacturing company headquartered in Wolfsburg, Lower Saxony, Germany and indirectly majority owned by the Austrian Porsche-Piëch family.