A newly branded website for this global biscuit and confectionery giant.

When the iconic brands of Godiva, McVitie’s and Ulker came together the brand team at Bisqit  was tasked with creating an identity for the parent company. As a lead on the digital team I was responsible for the user experience and supported the visual design and development of the website. Working with the newly created central idea “We promise happiness to the world with every bite”, the aim of Pladis’ digital presence was to inject a bit of fun into the experience while enlightening those that are familiar with the products but not the company behind them. I was the key client contact and worked alongside our sister agency H+K Strategies who were  in charge of PR and content creation for all channels including their social media presence.



Pladis is a global biscuit and confectionery company with operations in 120 countries across Europe, the Middle East, Africa, Asia and the Americas. The company is owned by Yildiz Holding, the largest food company in CEEMEA, and combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands.