Concept and functionality development to improve the experience on O2’s online shop.

I worked within an integrated agency/client team for VCCP ‘s client O2. We brainstormed and carried out rapid concepting on ways to improve the main shop experience. Working over three intensive sprints I helped conceive ideas across the discovery, purchase and checkout portions of the journey. Aspects addressed include product and tariff cards, guided package building, multi-product basket, basket abandonment and overall interaction design. I completed a series of guerrilla testing sessions to get feedback on popular concepts and redesign accordingly.

https://www.o2.co.uk/shop

Discovery workshops

Working over three intensive sprints I helped conceive ideas across the discovery, purchase and checkout portions of the journey.