A content hub that showcases Hitachi’s views and role in social innovation.
Being an important business area, Hitachi needed a destination to showcase their various technologies relevant to social innovation. I developed a strategy that placed a unique content hub within their overall global site. I challenged their exiting branding and designed this hub to use strong typography and copy along side large carefully curated imagery, video and animation. The system is modular and uses unique content styles that allow the author to emphasise certain articles. The CMS was structured to allow flexibility and dynamic page flow, while still being easy to manage. Content is curated by themes that mirror Hitachi’s key business segments – energy, transport, health and communities and technology.
Hitachi is a global, highly diversified company that operates eleven business segments: Information & Telecommunication Systems, Social Infrastructure, High Functional Materials & Components, Financial Services, Power Systems, Electronic Systems & Equipment, Automotive Systems, Railway & Urban Systems, Digital Media & Consumer Products, Construction Machinery and Other Components & Systems.