An online health assessment that provides relevant advice and a personal evaluation of your wellness regime.
I was the digital lead on this integrated campaign aimed to drive brand awareness and position Bupa Global as an expert in health and wellness. Based on your input the assessment provides a personalised evaluation that benchmarks against the general population and is verified by Bupa doctors. The solution needed to have the flexibility to work in each of Bupa’s priority markets so was built to easy adapt to tailored questions and different languages. I produced a clickable prototype, supported visual design, determined the results algorithm and a managed the development of the microsite.