I led creative strategy for Audi Digital and helped ensure a world-class digital experience for .co.uk and their digital tools.
Supporting and working hands on, I drove a vision of premium design to the design team and wider agency. I guided a team of talented UX and UI designers to execute customer-first designs that meet business requirements. Collaborating with Audi clients, stakeholders, agency partners and development teams I helped create bespoke tools for calculating finance, locating stock and booking a service. To identify insights and make meaningful improvements, I regularly reviewed analytics and user behaviour. I collaborated with the communications team on campaign launches and Audi’s content creation partner to create relevant and converting content to be executed across the site. I navigated my team through a complete full redesign of .co.uk which included migration to a new CMS, the creation of a design system and component library and rearchitecting of the site structure.