Branding + Design
Effective branding is the most powerful tool available for differentiating yourself and building credibility. Well-executed design can create a unique personality that excites audiences and leaves a lasting resonance.
User Experience
Solutions with impact result from a deep understanding of the user’s expectations and needs. The user experience of today has been completely transformed by our expanding digital landscape that promotes public engagement.
Pladis
When the iconic brands of Godiva, McVitie’s and Ulker came together the brand team at Bisqit was tasked with creating an identity for the parent company. As a lead on the digital team I was responsible for the user experience and supported the visual design and development of the website. Working with the newly created central idea “We promise happiness to the world with every bite”, the aim of Pladis’ digital presence was to inject a bit of fun into the experience while enlightening those that are familiar with the products but not the company behind them.
IO oil and gas
This new offshore consultancy had an aim of disrupting and transforming the struggling oil and gas sector. I was the digital lead, helping to evolve the visual style by incorporating photography and illustration and brought movement through engaging parallax scrolling. The Powerful Thinking hub is the heart of the site and is brought to life through a steady flow of fresh content comprising of articles, opinion pieces, animated GIFs, vines, looped videos and infographics. Such content that sector audiences do not normally associate with the conservative world of oil and gas.
The Natural History Museum
I worked with the talented team at Blue State Digital on the User experience phase of the redesign of the website for the Natural History Museum. Key activities involved user research and testing, stakeholder engagement, prototyping, creating the site structure and wireframes. I went on to work in-house at the Natural History Museum to further develop the visual design work, producing a complete set of page designs, style guides and page transitions.