Effective branding is the most powerful tool available for differentiating yourself and building credibility. Well-executed design can create a unique personality that excites audiences and leaves a lasting resonance.
IO oil and gas
This new offshore consultancy had an aim of disrupting and transforming the struggling oil and gas sector. I was the digital lead, helping to evolve the visual style by incorporating photography and illustration and brought movement through engaging parallax scrolling. The Powerful Thinking hub is the heart of the site and is brought to life through a steady flow of fresh content comprising of articles, opinion pieces, animated GIFs, vines, looped videos and infographics. Such content that sector audiences do not normally associate with the conservative world of oil and gas.