Branding + Design
Effective branding is the most powerful tool available for differentiating yourself and building credibility. Well-executed design can create a unique personality that excites audiences and leaves a lasting resonance.
User Experience
Solutions with impact result from a deep understanding of the user’s expectations and needs. A product should be usable without instruction from the first moment an individual makes contact.
Volkswagen
I worked on VW’s native Showroom app that enables users to configure their chosen car to their exact specification. Dealers use the app with customers in store to match a customers dream car with what is available within the desired timeframe. The app is designed tablet first with a mobile variation.
Hitachi
Being an important business area, Hitachi needed a destination to showcase their various technologies relevant to social innovation. I developed a strategy that placed a unique content hub within their overall global site. I challenged their exiting branding and designed this hub to use strong typography and copy along side large carefully curated imagery, video and animation.
Crabtree & Evelyn
I worked as a UX Lead and Business Analyst on this significant global transformation project which involved a complete overhaul of this beauty & bath giant’s ecommerce website and digital presence. My role involved research and strategy to create a detailed set of wireframes in Sketch to design and build from.