Effective branding is the most powerful tool available for differentiating yourself and building credibility. Well-executed design can create a unique personality that excites audiences and leaves a lasting resonance.
Crabtree & Evelyn
I worked as a UX Lead and Business Analyst on this significant global transformation project which involved a complete overhaul of this beauty & bath giant’s ecommerce website and digital presence. My role involved research and strategy to create a detailed set of wireframes in Sketch to design and build from.