I am April Felker, an experience design director and strategist who has spent over 20 years conceiving and crafting user-focused experiences. Working with organisations of all shapes and sizes, I have helped join the dots and deliver excellence in digital design, product innovation and brand experience. I have proven skills in research, strategy, user experience, creative leadership and hands-on visual and interaction design.

UX/UI & Product Design

I use design to solve human problems, shape customer experiences and help brands craft engaging and easy to use digital products and services. I am passionate about craft and storytelling and am led by a desire to make the complex simple.

Digital strategy

I love to solve complex problems with a combination of research, strategy and design. Through defining customer problems and identifying areas of opportunity for growth, I help create innovative work with real value to both the business and user. 

Creative Leadership

I am adept at leading product design across multi-functional teams, nurturing talent and managing productivity and development. As a skilled communicator, I can guide clients and colleagues through a strategic, evidence-led design process to provide insight and direction.